Projects and Programmes

Projects and Programmes

Direct Services

Jelly Beanz provides evidence-based individual and group therapy to children and their caregivers in order to help them effectively deal with the consequences of the abuse or trauma. This involves weekly individual sessions for approximately six months (although this may vary according to the needs of the child and family). The therapy is provided mostly at schools to make the service more accessible for the children.

Children have given us feedback about their healing journey:


I’ve never told anyone that I am HIV+, and my mom and dad are too. Last week I told some of my friends at school. My Jelly Beanz aunty who I have been chatting to since the beginning of the year then came and spent some time chatting to me and my friends about what HIV means. We also spent some time talking about girl stuff. It was so nice to finally tell someone and my friends were so nice about it too! Thanks Sibongile, Grade 4.


It helps to talk to someone about how I’m feeling. A while back, I tried to commit suicide, and although I still have bad and sad days, it doesn’t feel quite so hectic anymore. I hope I will feel better soon. Ntombi, Grade 10


No-one would want to be me! My mom didn’t want me, my foster mom didn’t want me and then my granny didn’t want me cause she died. Now I live in a children’s home. I like going to Jelly Beanz cause I know my play aunty likes me. Stephen grade 1

Children who have been exposed to sexual abuse or to inappropriate sexual behaviours are themselves at risk of acting out sexually with other children. Children who also grow up in poverty and deprivation, who are neglected, who witness domestic violence and substance abuse or who have learning problems are at increased risk of abusing other children sexually or having inappropriate sexual behaviours. Childline South Africa estimates that 43% of all cases of sexual assault reported to them have been committed by other children under the age of 18. Because of the far-reaching ripple effect of abuse, trauma, neglect and other un-child friendly stuff, Jelly Beanz feels strongly about providing therapy for children with inappropriate sexual behaviours to deal with the root causes of this behaviour, and to help children find effective alternative more constructive and healthy ways of expressing themselves. A bonding or attachment programme forms part of the treatment programme and is aimed at improving the relationship between children and their primary caregivers to provide a more caring and supportive home environment. This approach of focusing on parent-child interactions jointly within the context of dealing with inappropriate sexual behaviours is a relatively new approach in South Africa, and thus far our pilot studies have shown great promise. This therapy programme is facilitated in both an individual and a group format depending on the needs of the child and it includes a variety of mediums such as animal assisted therapy, music and art therapy, and relaxation techniques.

Stopping child abuse should never be the responsibility of children. We cannot place this burden on children. Stopping any unhealthy, damaging, traumatising behaviours should  always be the responsibility of adults and communities. But  our children are seeing inappropriate touching and sexual acts on TV, , on the internet, on cell phones,  and in their communities. In a way, sex has become something that many children are exposed to every day like the weather, yet sex  is just not discussed with children, so they find other ways of understanding things.. And most of the time they are not healthy, or safe. For this reason, Jelly Beanz has embarked upon a project that provides children in Grades R and 1 with a 12-session programme that involves basic information on healthy sexuality and on what child abuse is all about.  Armed with this basic knowledge, their vulnerability to inappropriate behaviours or relationships could be vastly decreased.

Training & Mentoring

Many professionals come into the child protection and mental health sector with very little knowledge and skills in working with children who have experienced trauma, abuse or neglect. However, an in-depth understanding of trauma in children is required to enable professionals in the field to be effective in their  work in protecting and treating children. Jelly Beanz has staff who are considered experts in the field.  They present and facilitate seminars and workshops, while the training can be provided on-site, or online. Training courses focus on child protection, child mental health, assessment and treatment, inappropriate sexual behaviours in children, play therapy, etc. Jelly Beanz is very proud and honoured to be the leader in the field of online training within the child mental health and protection sector. Online courses We currently have two courses on-line: Attention Deficit Hyperactivity Disorder (ADHD) and Child Sexual Abuse (CSA) in South Africa. The ADHD course has been accessed by 1000+. The CSA course has been accessed by 900+ healthcare professionals


The information provided was so realistic and was presented in a modern way. We would definitely like more workshops by this organisation; they clearly know what they are doing. It was an amazing experience.


Even though I have been a social worker for 20 years, this was a whole new learning process. I am motivated to make a difference in the world of children again. You have really inspired me to do more and go the extra mile.


The workshops by Jelly Beanz Inc. were extremely motivational and taught me skills in how to deliver better service to children and families. This will help me make a difference in children’s lives.


This was an eye opener. I learned important stuff to help me with the children in my care. I now have with me a lot of tools and skills. I am inspired.

Development of Resources

Anatomically correct dolls are used in cases of suspected child sexual abuse. Children may have difficulty in talking about their abuse experiences because of the trauma, or language difficulties or developmental challenges. The anatomically correct dolls assist the children to tell their stories of abuse within the forensic arena. The dolls are manufactured at our Cape Town office by a team of six skilled seamstresses who are all sole breadwinners from previously disadvantaged communities. The dolls are made of washable material in a neutral skin tone. The adult dolls are approximately 75 cm high and the child dolls slightly smaller. The skin tone and texture of the hair of the dolls is such that children from all race groups are able to identify with the dolls. The clothes are beautifully crafted, and have Velcro for easy dressing and undressing. All the dolls have appropriate underwear. These anatomically correct dolls are seen as the industry standard in South Africa and have been endorsed by the major child protection organisations. Contact us for further information

Many children from disadvantaged environments are not familiar with Western style therapeutic and assessment materials. This leads to child mental health care professionals having difficulty in engaging children in therapeutic or assessment contexts, where children are not familiar with the expectations of the situation, and don’t know the adult trying to help them share their story. Because most African cultures have games involving stones, the “story stones” are very useful: Vulnerable and abused or neglected children are encouraged to use the stones to express their experiences and feelings. Each stone has a variety of pictures painted on it, and by putting the stones together or just choosing a particular stone, a child can tell his or her story to an adult in a therapeutic environment.

This is a volume of 25 stories written in such a way as to educate, provide support and some form of healing. They cover themes such as loss, sexual abuse, domestic violence, depression, divorce, poverty and deprivation, and bullying in children’s lives within the African context. Parents, teachers and the children’s caregivers could read the stories to and with children, and discuss the content of the stories using the guidelines provided in the book. The authors include a psychologist, teacher and social worker as well as some prominent South Africans. The foreword was written by Zelda le Grange, honorary grandchild of Nelson Mandela. All the beautiful illustrations were created by children. The book is published in English and has been distributed nationally. We are particularly humbled that each primary school in the Western Cape has a copy of our book. Children, teachers, caregivers and principals continue to share with us the joy and healing that these stories bring. Our wish is for the book to be translated into other African languages, and to be distributed widely to more children Over years of work in the child protection field, I have come to realise the immense value of storytelling in the development and healing of children. Storytelling can be a safe way of giving messages that children process over time and slowly integrate into their thinking and being. This book can be used with children in a variety of contexts – by caregivers and parents, therapists and educators – and in the process, many adults may find the stories of value to their own lives. Joan van Niekerk, -Director Childline (ret), South Africa and President International; Society for the Prevention of Child Abuse and Neglect Where there is hurt, there is the wonder of healing. Where there is fear, there is a future of hope. Let us embrace this wonderful opportunity to give healing hope to our children. It has been a great privilege to be part of this unique project. May the healing begin and may we never give up hope! Monique Strydom, Matla Abana.

Additional Projects for 2018

Jelly Beanz, Childline and the Teddy Bear Foundation have joined forces to implement the Healing Project in South Africa with the aim of breaking the cycle of abuse. This programme, authored by Edith Kriel of Jelly Beanz, provides healing opportunities to children who have been sexually abused, and to their parents or caregivers, to empower them and to minimise the risk of further victimisation. The healing project is facilitated by trained lay counsellors. The Healing Project consists of three activity books for children appropriate for their development and ability, a workbook for parents and caregivers, and training materials for the healing. A study on the effectiveness of the project was conducted with very promising results. The detailed report can be forwarded to you on request. . We ask for your help and support with this wonderful project. Support needed:

  • Selection, training and supervision of lay counsellors
  • Equipping each lay counsellor with the play therapy toolkit
  • Implementation of 10 training programmes
  • Translation of healing activity books into three additional languages
  • Printing of healing activity books, training manuals and healing cards·
  • Continued data capturing, and evaluation of the programme

South African research shows that 1 in 3 children will be sexually abused before they turn 18. Boys and girls are at equal risk of being sexually abused. Disturbingly, just over 40% of sexual abuse is perpetrated by other children.

How do we protect our children from being exposed to sexual acts and related issues in everyday life and in the virtual world? The best way to start protecting our children is having open and honest conversations about such issues. Jelly Beanz has launched an activity book to assist parents and teachers to initiate discussions with young children. ‘Our Bodies’ promotes education and understanding regarding issues of sexuality and body safety so that caregivers and children are empowered to make positive and informed decisions.

The internet affords young people access to information and opportunities actively to engage in social and political issues. This is extraordinary. Unfortunately, this can also negatively affect children by making it an unsafe environment. . Children may use technology to take part in illegal activities such as gambling, and most worryingly, children in South Africa are becoming increasingly addicted to pornography. Even worse is that sexual offenders use social media to find vulnerable children, engage with them, exploit them, and cause them great harm. Jelly Beanz is collaborating with other partner organisations in developing and rolling out a cyber-safety programme for children and families. The project consists of four phases: Reaching parents, empowering schools; capacitating learners; and developing treatment programmes. We feel as though our hands are always out, asking for help and support but unless we all collaborate and help one another, we won’t be able to make a dent in protecting our children, and helping them grow in healthy and happy ways. Support needed:

  •  Funding to develop materials
  •  Hardware, software, connectivity and IT support

This is a volume of 25 stories written in such a way as to educate, provide support and some form of healing. They cover themes such as loss, sexual abuse, domestic violence, depression, divorce, poverty and deprivation, and bullying in children’s lives within the African context. Parents, teachers and the children’s caregivers could read the stories to and with children, and discuss the content of the stories using the guidelines provided in the book. The authors include a psychologist, teacher and social worker as well as some prominent South Africans. The foreword was written by Zelda le Grange, honorary grandchild of Nelson Mandela. All the beautiful illustrations were created by children. The book is published in English and has been distributed nationally.

We are focusing on translating Voices of Hope into the other official languages of South Africa as well as making the translated versions freely downloadable from our website.

The Child Trauma Conference has been one of the leading conferences in South Africa to address child trauma and abuse, and brings together clinicians, researchers, policy makers, media and members of the community in the promotion of child protection.

Jelly Beanz Inc is a Non-Profit Organization which deals with children and families who have experienced trauma and abuse. Jelly Beanz Inc offers direct services to children and families, develops resources to support assessment and interventions, offers training and mentorship to professionals working with children, and advocates for service delivery to children who have suffered trauma and abuse.

One in three South African children experience sexual abuse, 2.1 million children are orphaned due to AIDS and South Africa has the highest rate of baby killings in the world.

The 10th annual Child Trauma Conference is endorsed by The International Society for the Prevention of Child Abuse and Neglect (ISPCAN), Childline, Matla Abana and the Teddy Bear Clinic.

Date: 24 & 25 May 2018

Venue: Cape Town, South Africa